Wednesday, May 7, 2014

MICROSOFT GOES THRU SOUTH FLORIDA TO GET TO LATIN AMERICA


MICROSOFT GOES THRU SOUTH FLORIDA TO GET TO LATIN AMERICA


American and European companies have always known that if they want to do business in Latin America they must have an office in South Florida, but when one of those companies is Microsoft we have a bloggable situation. In fact Microsoft’s Latin American Headquarters is in Ft. Lauderdale and has been since 2002. They employ 400 people now and had just 100 five years ago, an excellent sign of growth. From this location in Ft. Lauderdale Microsoft can monitor the operations it has in the 46 countries in the Caribbean and Latin America. It is a big win for Broward County to have them there, and the higher paying jobs they get from a company headquarters location. Other technology companies could be attracted to the area to follow their lead. Microsoft is doing $1 billion a year in business in Latin America and the Caribbean from here and is growing very rapidly. So rapidly that they lead the entire world as the fastest growth area for Microsoft. They have taken a leading role in the upcoming eMerge conference that will soon be held in Miami, another benefit to having Microsoft in the area. EMerge, who has a goal of making South Florida a tech hub to rival those in California, says that having Microsoft here creates a collaborative situation with local universities, governments and non-profits. So there are lots of benefits to having Microsoft here, and it sounds like there will be plenty more to come in the way of new jobs. Microsoft is one of the largest companies in the world and is poised to remain there for some time. With Amazon about to sign a 335,000 SF lease in Miami, South Florida is becoming a place where giant tech firms need to be. Technology is an industry that has the potential to lift an economy by itself so let’s hope that all these tech companies continue to grow and open and expand offices here. As always thanks for reading and have a great day.

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