Wednesday, December 10, 2014

SAWGRASS MILLS MALL EXPANDING YET AGAIN


SAWGRASS MILLS MALL EXPANDING YET AGAIN

If there was a fairy who could make a mall that would never lose money, appeal to everyone, and expand indefinitely, I think they would make the Sawgrass Mills Mall. It is considered to be the 2nd most visited tourist destination in Florida. This is really incredible in a state known for Disney, beaches and the Everglades. And they don’t even have any entertainment there like the newer malls do. No, people go to Sawgrass Mills to “power” shop, which means straight shopping. This time they are adding 30 new tenants (on top of the existing 350), a combination of stores and restaurants. The new space will total 80,000 square feet and be in the Colonnade Outlets area, which is geared toward luxury shoppers. It is expected to be completed in 2016. That an outlet mall would appeal to the masses makes plenty of sense but I don’t think anyone imagined the incredible success of the luxury area. There is a waiting list of tenants who want to be in the Sawgrass Mills Mall and I think that as long as the land is available they could continue expanding successfully forever. One area of success that is growing rapidly is the appeal to the South American shopper, which was already very strong. Travel agents report scheduling entire trips around the mall visits. Every South American finds that they can buy any kind of product here for far less than they can at home. This has boosted sales at the travel stores at the Mall since many of these people must buy more luggage to accommodate their purchases. The added international flights from South America lately have only made it easier for them to come and shop here. But there is really something for everyone here, for example, I even go there on occasion. I am really the anti-shopper, don’t enjoy it at all. But when I need something that is somewhat pricey, from anything from shoes to suits, that is where I go to buy them. There is a great selection of quality stuff at super low prices. Congrats to the mall, for both their new expansion and the great job they do out there in Sunrise. As always thanks for reading and have a great day.

Sawgrass Mills to add 30 shops and restaurants

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